Web development is a high-pressure, time critical process that combines creating the right look with the right content and using efficient coding. Magento allows quality graphics and content to be easily combined using industry standard components, making development faster and more efficient.
Every website goes through a development process where ideas and functionality are brought together to make a site that looks good, works well and has good SEO practices for maximum internet visibility. The process starts out with ideas, logos, colours and graphics that are then approved and implemented in code so that the site can go live.
Once the site is up and running, then content such as photos, videos, articles and product information can be added and functionality can be tested.
It’s important that when a person visits the website that they can quickly find the information or product they are looking for. If they decide to make a purchase, that the eCommerce implementation quickly takes their details and processes the payment.
Magento makes the process much simpler because it has the power to help build and manage any sized website and easily integrates content management, databases and eCommerce solutions into a single, easy-to-use website.
The overall look of the website comes from the theme, while each individual page can be built with standard HTML code for fast implementation. There are hundreds of useful tools that can be integrated to increase functionality so that the customers that use the website enjoy the overall experience.
Search engine optimisation (SEO) is a vital step in the web development process and not only encompasses items such as keywords, landing pages and links, but metatags as well.
Magento aids SEO by using industry standard practices that ensure your website is properly identified and processed by the industry’s leading search engines. This enhances your ranking and makes the most of every dollar spent on quality content, keyword research and site optimisation.
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