Tips to Internationalize the Magento eCommerce Store

Tips to Internationalize the Magento eCommerce Store

When owning a magento eCommerce store, expanding it at a global level can be highly beneficial to the sales growth of the business. But, it is found that generally, Magento 2 developers face problems while internationalizing their magento eCommerce store. So, in order to help those we are here with some tips to keep in mind while internationalizing the Magento eCommerce store.



Basically, there are three ways to implement the internationalization on the Magento eCommerce store.


  • In order to make it easy for the customers with different languages to know about your website, you need to make your website multilingual. There are approaches that allow dividing customers, orders, templates, catalogs, and domains based on the language required.


=>When you make it multilingual, it is great to have different front-ends getting managed from the same admin panel.
=>You can also create an additional store for the website, the approach helps to divide catalog.


=>When you divide the catalog, you can sell the products in different regions which can make it easier to manage the databases.

But, here there is a same template. So, in order to divide templates on the basis of languages, you need to create a new store view and translate text in the catalogs and blocks.

How Classes and Files can be Translated?

For Magento 2, the function type __(“your phrase”) should be used.
the function creates and returns the object Phrase “return new \Magento\Framework\Phrase($text, $argc)”.
As it gets translated into the class \Magento\Framework\Phrase,
translation is initiated by the method _initTranslate() in the file \Magento\Framework\App\Area.php.

Now, let us check the advantages of creating subdomains and subcategories.


When going for subdirectories,

=>It targets separate folders.
=>It is easier to transfer.
=>It is SEO optimized
=>It is easy to manage


When look about Subdomains,

=>Only a single domain is used
=>A particular subdomain can be placed in different countries
=>It has the best usability

Let us go for disadvantages as well

When looking for subdirectories


=>The subdirectories are SERP limited
=>It can create messy URL on the large websites
=>Only as single web hosting can be used

When looking for subdomains


=>You may need extra building
=>It becomes difficult to maintain various sub domains

Always keep the disadvantages and advantages of the subdomains and subdirectories before internationalizing the Magento eCommerce store.

Contact Alinga today, to know more about internationalization of the eCommerce store by the expert Magento 2 developers.

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