Redesigned your Website & Facing Traffic Drop? Solve it Now

Redesigned your Website & Facing Traffic Drop? Solve it Now

Even though you have a very attractive web design, you may always require to redesign your Magento eCommerce website depending on the recent website trends. But, it is often found that the website experiences various changes after the redesigning. It may increase traffic, conversions, and sales, but may also lead the website towards reducing the traffic. Traffic drop is the most common thing noticed by the web developers.

 

Redesigned your Website & Facing Traffic Drop? Solve it Now


But, if it lasts for long, it can become very dreadful for the sales growth of the business. So, here, in this article, you will find various reasons due to which this takes place along with the ways through which it can be solved easily.


  • => Redirecting

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This can be an important step while redesigning the magento eCommerce website. While redirecting, it is necessary to set up proper redirects, if not done properly, it becomes a most common cause of traffic loss. If you have not kept the URLs exactly the same, redirecting is necessary. It is a fact that if the search engines and browsers does not know where the new version of the page locates, it will be considered as lost. Always remember setting up proper redirects is must for avoiding the traffic drop.


  • => Structure of the Site

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The site structure plays an important role when it comes to the indexing of the website by Google. So, while redesign, if you make more number of changes, you must create a new sitemap. The sitemap is something that provides the basic listing of all the pages of your site. To speed up the process of re-indexing the pages, you can submit it to the search console. Also, you must recheck your internal links, if point to the previous URLs, it can also crawl issues. So, along with managing redirecting properly, it is also necessary to maintain the structure of the website in a well-mannered way.


  • => Copy of the Site

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While redesign, if you have involved the practice of entirely new copy, it is necessary to change the content accordingly and incorporate the original target keywords in the way it was done earlier. If the website does not show information for which it has been ranked by Google, it is likely to experience lower ranking in SERPs. You can solve this issue only with the help of a SEO expert who can optimize your pages for the targeted keywords.


For the extremely helpful tips on the traffic drop, Contact Alinga today for finest eCommerce websites Brisbane!

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