Site Search Solutions: A Core Component Of E-commerce Strategy

Site Search Solutions: A Core Component Of E-commerce Strategy

Building and launching a website might be a fun and easy task, but the real challenge comes with attracting visitors to your website. The amount of traffic defines how many visitors will take action on the site, this action could be signing up a form, taking a quiz or conducting a purchase if it is an ecommerce store. But how can you attract the visitors to your web page? What will be the basic step that can hold your ranking?

 
 

Although there are many factors that contribute in bringing the viewers to a site, it is very important that the website has an optimized search technology so that they do not miss out in being listed in the top results of the search engine. It is not necessary that you acquire large companies and invest a lot of amount in search solutions, some of the basic site search solutions can be applied on hand. With the services of expert Magento Web Developers, your website will feature a better search box.

 

Let’s take a look at the site search solutions that can be beneficial for any basic company.


  1. Search Box Visibility

  2.  

The most overlooked part of any website is the visibility of the search box, if the search engine is not clearly visible to the viewer’s then there is slightly less possibility that the visitors might take a deep interest in your products or services.


  1. Fast Search Results

  2.  

People are always in a hurry, waiting for even a second extra is quite troublesome. So it is very important that your site yields faster results to the users. Make sure your site is easy to navigate and loads faster keeping the visitors glued on the web-page.


  1. AutoComplete

  2.  

The feature that automatically completes the rest of the word for the user, helps to stimulate the process of search for the users. This showcases that the ecommerce store owners consider the needs of their users very carefully.


  1. Product Promotion With Search Suggestion

  2.  

Have you ever thought that why the search box has a certain predefined recommendation for some of the products? Let’s suppose you are searching for “Harry Potter” on amazon site and the search bar suggests you with some video content. Typically, this means that Amazon trying to grab the user’s attention to its new product.


  1. Optimized Keywords

  2.  

Many a time it happens that the user inputs a name of product or service which is different from that listed on your website. In such cases, your ecommerce site fails to generate results the users are looking for. It might happen with any store because the words can vary from region to region.


You can reduce the frequency of this issue by adding the region specific keywords to your product description and also by programming the keywords of the products in the shopping cart.


Thus, with this methodology, you can create a better ranking for your eCommerce Websites and the Brisbane developers of Alinga will assist you from an end-to-end process.



Just like to talk to someone instead? 0418 693 764
 
Overall client rating is 4.5 out of 5.0 for Alinga by 300+ clients on over 2500+ projects.
 
magento-new-icon_footer.png