Avoid 8 Common Mistakes To Keep Your Existing Customers From Driving Away

Avoid 8 Common Mistakes To Keep Your Existing Customers From Driving Away

The E-commerce industry has seen impeccable growth in a very short span of time. This change has been brought because the sites have gained the consumer trust by serving them with loyalty. But are you sure that your Magento E-commerce store has adapted the right strategy to maintain a brand name in the market?

 

 

It is believed that an E-commerce store’s brand name is not only based on the new customer’s visit but also marks with the re-visit of customers. A repeated customer review is more trusted than any other form of advertising.  Although every site owner knows the importance of such customers, they tend to plunge into some rookie mistakes which affects their relationship with the existing customers.


Some of the common mistakes which can be easily identified and can be avoided are:


  1. Communication Tactics

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A businessman should note that keeping the customer informed about only the important events and sending restricted number of updates is different from overflowing their inbox with news and updates about the business every now and then. Too many emails and messages flooding the inbox might annoy the customer, which could lead to a loss of interest in your products or services.


  1. Product Dispatchment

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Even the employees of any business organization are human beings and so committing a mistake is not that uncommon. Chances are that the customer might receive a different product from what they originally ordered, so to avoid such situation the employees should be trained well enough to keep track and deliver the right products at the right destination.


  1. Admit Your Mistakes

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The business might have a great strategy to avoid any big to small mistakes in serving the customer but there is no such company that comes without loopholes, so the best thing to do is to admit what has been done wrong with the customers because of your services. Apologising for small mistakes today will help you gain your customer’s trust in the long run.


  1. Reaching out for Customer Service

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After receiving the sales services, customers might want to outreach the contact support of the company for various reasons. In this situation, if the company does not have a correct number listed on the website could lead to a false notion about the company.


  1. Shipping Delay

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If there is anything that customers hate the most about online ordering is constant delay in shipping. The customers expect their order within a stipulated time given by the company and if they receive their product within the given date and time, such customers might want to keep revisiting your E-commerce store.


  1. Don’t Lose Contact

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Before you get out of your customers mind, ensure you be in touch with them. Allow them to sign-up a form to receive updates about the products and services, take a follow up on their wish list and previously ordered items to notify them about any related products.


  1. Return-Policy

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The customer should be duly assisted in case there is any dispute for the product. If under this circumstance the customers themselves have to dispatch and deliver you the product to be returned, they might think twice before conducting a purchase from your store next time.


  1. Product Packaging

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Your product might seem the best while represented online and might even have some positive reviews but if the packaging of the product is not safe and secure, the item could reach your customer in a damaged situation.


A good E-commerce store would look after these common mistakes as well as the Magento Web Design to deliver the best of what is expected by their target audience.

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