8 Steps To Building An Ecommerce Store From Scratch

8 Steps To Building An Ecommerce Store From Scratch

The only difference between setting up a physical store and a virtual store is that you don’t have to worry about renting a land and weather problems preventing the customer from visiting the store. But an eCommerce store has better problems than dealing with the weather. The developers of eCommerce websites in Brisbane say that an online store is made up of many technical requirements which demand a lot of time and efforts.



In order to make your lives easy, we have brought together 8 steps to help in launching your eCommerce store.

Step 1:  Know your product

Start with knowing which product or service you want to be selling in the market. The business you wish to establish will decide whether it is a competitive and profitable strategy or not. Explore your option in and around the market, analyse the competition and decide your niche.

Step 2: Select your eCommerce domain

Be very precise and careful about the domain of your website. The domain should represent the purpose of your business and should be unique and not used by anyone else. Also, the name has its own SEO benefits, make sure you conduct an SEO analysis before finalizing the name.

Step 3: E-Platform: The deciding factor

There is a lot of competition going on between various platforms to build an efficient website. All the platforms are built with explicit features and extensive support. No matter if you are going to code the website on your own or give it to a developer, you still need to make the right choice. Magento is known to be a very powerful website used by many MNC companies and have a team of dedicated Magento web developers.

Step 4: Website Logo: Building the brand image

Creating an impactful logo impresses both your target audience and other readers at large. The designers will help in creating and selecting a logo that performs as per the company’s objective. Every customer shall first see the name and logo of the company, make sure they create the impact as expected.

Step 5: The Game of Designs

Understand what will your business need in terms of a web design. Ask yourself how many pages you will need? Will you need a blog page? Drop down navigation or not? Will the site need to add high-quality images? All these factors contribute to the design of the store.

Step 6: Outreaching your audience

Launching a website is not like a fairytale, your store needs a face, a recognition in the market. To do so the marketing team will leverage your site on different sales channel like social media platform or other well-known eCommerce stores.

Step 7: Test the Website Responsiveness

The shopping cart is left unattended due to the most common reason, i.e poor checkout process. Make sure that the payment system is responsive over all the platforms. You can make it even better by offering free shipping products and notify the customer whenever he or she leaves the cart.

Step 8: Marketing and Analytics

Unlike any other physical store, the online world also needs a way to track its performance. In physical stores there is manpower present while the virtual world has SEO analytics to measure the sales, traffic, and other factors of the website, which lasts with business till the time of liquidation.

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