Ecommerce Web Design For Different Types Of Buyers

Ecommerce Web Design For Different Types Of Buyers

However, as it turns out there are different types of buyers, and each one responds differently to their web experience. It is important to keep this in mind when designing your Brisbane ecommerce website.

 

Impulse Buyer

 

The impulse buyer sees something he likes and wants to buy it as quickly as possible. He likes pictures of the product from many vantage points, and being used by real people. Celebrities are particularly persuasive. He is drawn in by bright colours and active photography. Since he is not doing a lot of research before deciding to purchase, detailed product descriptions are secondary to him, although they can still be included behind a tab so they are available to other buyers.

 

Details Buyer

 

A different breed of buyer is the detail oriented shopper. She wants to buy, but wants to make sure she’s buying the right product for her and at the right price. Product descriptions with rich detail, specifications, and reviews are particularly important to the detail oriented buyer. Make sure this information is conveniently available as well as product comparison features and FAQs.

 

Hesitant Shoppers

 

Hesitant buyers definitely want the product, but for one reason or another are waiting to pull the trigger. They will visit your Magento online store, stare at the object of their desire for a while, read all about it, and will probably put it in their shopping cart even, only to abandon it later. They’ll come back to the site sporadically to mull the purchase over. Wish lists are a great feature for hesitant buyers. It allows them to take action on a product without actually buying it. You will know they are ready to buy, so all it takes is an incentive to put them over the edge. A coupon, sale or gentle email reminder might do the trick.

 

Paralyzed Shoppers

 

Paralyzed shoppers get that deer in the headlights kind of look when faced with too many purchasing options. While it’s good to have a large variety of products to choose from, be sure to have filters available to allow buyers to focus in on what they want. Also, make it easier for them by being selective about the products you highlight in the first place. Make sure they are carefully selected and represent your brand. Put good choices in front of them first, but offer filters as well.

 

By paying attention to these different buyer personalities, you can design your Brisbane ecommerce websites or Magento online store with them in mind. And in addition to the rest of your site’s design elements, you are sure to appeal to a wide range of shoppers who are eager to purchase your products. If you’d like some help from a Brisbane agency specialising in Magento ecommerce to give you a hand, contact Alinga Ecommerce.

 

. However, as it turns out there are different types of buyers, and each one responds differently to their web experience. It is important to keep this in mind when designing your Brisbane ecommerce website.

 

Impulse Buyer

 

The impulse buyer sees something he likes and wants to buy it as quickly as possible. He likes pictures of the product from many vantage points, and being used by real people. Celebrities are particularly persuasive. He is drawn in by bright colours and active photography. Since he is not doing a lot of research before deciding to purchase, detailed product descriptions are secondary to him, although they can still be included behind a tab so they are available to other buyers.

 

Details Buyer

 

A different breed of buyer is the detail oriented shopper. She wants to buy, but wants to make sure she’s buying the right product for her and at the right price. Product descriptions with rich detail, specifications, and reviews are particularly important to the detail oriented buyer. Make sure this information is conveniently available as well as product comparison features and FAQs.

 

Hesitant Shoppers

 

Hesitant buyers definitely want the product, but for one reason or another are waiting to pull the trigger. They will visit your Magento online store, stare at the object of their desire for a while, read all about it, and will probably put it in their shopping cart even, only to abandon it later. They’ll come back to the site sporadically to mull the purchase over. Wish lists are a great feature for hesitant buyers. It allows them to take action on a product without actually buying it. You will know they are ready to buy, so all it takes is an incentive to put them over the edge. A coupon, sale or gentle email reminder might do the trick.

 

Paralyzed Shoppers

 

Paralyzed shoppers get that deer in the headlights kind of look when faced with too many purchasing options. While it’s good to have a large variety of products to choose from, be sure to have filters available to allow buyers to focus in on what they want. Also, make it easier for them by being selective about the products you highlight in the first place. Make sure they are carefully selected and represent your brand. Put good choices in front of them first, but offer filters as well.

 

By paying attention to these different buyer personalities, you can design your Brisbane ecommerce websites or Magento online store with them in mind. And in addition to the rest of your site’s design elements, you are sure to appeal to a wide range of shoppers who are eager to purchase your products. If you’d like some help from a Brisbane agency specialising in Magento ecommerce to give you a hand, contact Alinga Ecommerce.

 

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